Customer Marketing Manager for Haleons brands in Baltics

Entafarma, UAB

Skelbimas
Atlygis/Miestas
Apie įmonę

About the role

We are looking for a great talent to join our Marketing department for Lithuania, Latvia & Estonia.

This role was created to drive and deploy Irresistible engagement with shoppers & customers at prioritized touchpoints along the purchase journey which drives conversion, brand equity and category share growth for Haleons brands at key customers. In this role you will take responsibility for translating category and brand strategies into specific channel and customer activities in order to win at shelf.

Role Responsibilities

Deliver Country Customer Marketing Strategy for category of responsibility:

Lead Country Customer Marketing planning process with direct contribution to Marketing LRP and ABP.
Represent country in relevant Customer Marketing review process.
Own country Customer Marketing processes.

Drive Baltics Customer Marketing Strategy and Execution for all the categories in both mass market and pharmacy channels

Deliver profitable category & brand share growth by working on localization and activation of the global / area category & brand vision and strategies through to the customer and shelf.
Cultivates the knowledge of key customers and competitors. Identifies brand growth opportunities at customers and closely works with sales force on implementing aligned strategies.
Develop and execute mutually acceptable solutions that produce a win for the brand, the category and the customer. Consolidate & incorporate categories priorities into channel strategy.
Translate brands strategy into categories assortment prioritisation, defining channels core assortment/MSL.
Create channel and customer merchandising standards in cooperation with category management.
Lead the creation of the strategic shopper / customer plan and assets for categories working with key trade customers.
Drive strategic customer initiatives, aligned with sales which are insight-led, innovative, differentiated and designed to unlock category and brand growth.
Create promotional strategies to fully reflect category/brand strategies in alignment with brand activities and with particular focus on new products/categories.
Coordinate POS planning needs in cooperation with Customer Marketing executive and have overview of implementation and evaluation processes for relevant categories.
Develop work that enables placement of POS materials, the best possible visibility and availability of brands to consumers.
Responsible for the development of merchandising and space plans and category analysis.
Handle all budgets allocated to the department (planning/follow up)
Utilise tech tools, customer relationship management (CRM) software, and other technologies to streamline customer marketing efforts.
Run promo effectiveness analysis to determine the right promo plans for specific channels/customers.

Business Partnering:

Collaborate with Sales. Area Marketing and ComEx, Finance Teams , Net Revenue Manager.
Collaborate with cross functional teams in respect to customer action plans.
Support sales team with all channel / customer activity related information, materials
Support Channel Heads and KAMs in building relationship with key trade partners.

Why you?

Basic Qualifications:

Min 5 years of proven experience in customer marketing/shopper marketing/ marketing from a global FMCG company/ Customer Healthcare Company
Min 5 years of proven experience in developing and delivery of categories strategy and customer activation plans from a global FMCG company / Customer Healthcare Company
Proven track record of excellent commercial acumen in shopper marketing area
Good ability to influence at all levels, build strong relationships and capacity to work in a matrix, managing and influencing a number of key strategic partners (BU Teams, Sales Team, Area Team, Cross functional Teams)
Detailed understanding of shopper / category/ customer behaviour across all channels
Fluent English language skills

Preferred Qualifications:

Expertise in engaging and effective cooperation with sales teams.
Sales experience will be considered additional benefit.
Very good analytical skills.

We offer

Competitive salary and benefits package.
Opportunities for professional growth and development.
Collaborative and dynamic work environment.
Recognition and rewards for outstanding performance.
This role is based in: Vilnius/Riga/Tallin.

Mėnesinis bruto atlyginimasBruto/mėn. € 2500

Papildoma informacija: The salary will be based on your experience, skills and how well you meet the roles requirements.

Vietovė

Lietuva

Laikas

Visa darbo diena

Kalbos

Anglų

Kontaktinis asmuo
Aistė Girčienė

UAB ENTAFARMA sėkmingai veikianti nuo 1993 m. ir užimanti tvirtas pozicijas Baltijos šalių farmacijos rinkoje. Atstovauja gerai žinomų vaistų ir maisto papildų gamintojus (Vitabiotics, Protexin, Optima ir kt.), sėkmingai vykdo jų rinkodarą bei platinimą.

Įmonės tinklalapis: http://www.entafarma.lt