Senior ASO Manager
Senior ASO Manager
Flo Health LTU, UAB
Senior ASO Manager

Senior ASO ManagerFlo Health LTU, UAB

Requirements for candidates

  • Upper-intermediate or advanced English level. Additional foreign language/s at intermediate+ level is a huge plus;
  • At least 2+ year of experience in the position of ASO Manager or similar role;
  • Passion for learning and searching for new marketing tactics;
  • Familiarity with ASO tools;
  • Experienced with A/B testing and data analysis;
  • Strong analytical and critical-thinking skills;
  • Excellent verbal and written communication skills;
  • Good organizational skills, detail orientation, reporting and user-centric skills are crucial.

Job description

Responsibilities:

  • Increase organic downloads and conversion rate optimization for the App and Play Store presence using methods of ASO;
  • Improve app rankings in search results in all app stores;
  • Develop and test metadata and creative concepts for the app page in the store (both textual and visual), in order to increase conversion and visibility;
  • Brief designers and translators on creative experiments as well as the localization of app store assets;
  • Monitor, track and report key metrics;
  • Track competitor performance per country and conduct analysis for finding hidden potential;
  • Follow and apply all the latest changes & opportunities of iTunes & Google Play stores;
  • Deliver ongoing competitive analysis, making changes and applying new approaches to continually refine overall ASO impact;
  • Collaborate with Product, Growth, UA, Support and Brand teams.