Junior Performance Marketing Manager

● Review customer Facebook Ads Manager accounts to audit for best practices in terms of campaign set up, audiences, creative, budgets and testing
● Design and implement meaningful and actionable audience and creative tests - typically A/B splits, multivariate and incrementality are also important though
● Develop campaign strategies and marketing plans to support and achieve the customers overall business objectives
● Clearly communicate recommendations for next steps to clients grounded in campaign performance and AI powered insights
● Stay abreast of ever changing tools/settings/and updates within the platform and ad tech ecosystem
● Advise our customers on the best use of the Genus AI platform for improving their campaign KPIs
● Oversee performance marketing related activities for all of our customers
● Interact with our customers on a weekly basis via email and video calls
● Create and manage digital campaigns on Facebook, Instagram, Google and other platforms
● Assist customers with audience creation, content matching and campaign experimental design
● Share digital marketing best practices and strategies
● Monitor performance metrics such as CPA, ROAS, CTR and others for live digital campaigns
● Provide in-depth analysis of performance quality measurements, to ensure customer programs are continuously improving
● Work closely with product and engineering teams to improve reporting in the Genus AI Dashboard
● Take an active role in thought leadership through writing blogs, articles, and whitepapers

● 1 year of paid advertising experience across the Facebook Family of Apps (FB, IG primarily) - Specifically executing, analyzing, optimizing and reporting experience
● 1 year of experience working with clients and internal teams (E-commerce/DTC preferred but not necessary as long as you have a good grasp of direct response and performance based marketing)
● Familiarity with performance marketing (direct response)
● Strong, professional verbal communication and willingness to ask questions in real time
● Ability to work independently and in a team environment
● Excellent time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities
● You’re known for being a “team player”
● You have a high level of intellectual curiosity. You see opportunity and growth in learning more about what you do and how it impacts others

✔️ Blueprint certified
✔️ Advanced knowledge of test design and set up and factors that influence and invalidate test results - specifically within Facebook
✔️ You have experience with audience segmentation, audience creation and staging
✔️ You have experience with managing content libraries for paid social ads
✔️ You have experience with A/B testing and experimental design
✔️ You have familiarity with Data Science and Machine Learning
✔️ You have familiarity with content production tools such as Figma, Photoshop, Canva and others
✔️ You have strong analytical skills and interest in AI-driven marketing
✔️ You have good customer facing skills and presentation chops