Loyalty Program Manager

Loyalty Program Manager – Vilnius, Lithuania
Are you an energized marketing professional looking for a new and exciting opportunity? Have you had experience working with customer loyalty programs? Do customer excellence and innovation excite you? How about working for a global FinTech company that is passionate about building an industry-leading customer loyalty program? Join Western Union as Loyalty Program Manager.

Motivated by our values: purpose driven, globally minded, and trustworthy & respectful
We're a FinTech that's using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We're a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen.

Better starts and ends with the customer 
We'll look to you to be part of a team that revamps our current loyalty program into a cutting-edge consumer retention tool. You will be the bridge between business and product in defined global regions – a support champion that will assure Loyalty program smooth functioning as well as supervise agreed activations.

You will oversee day-to-day operations and work with various stakeholders to run projects and campaigns, identify opportunities & gaps, define and solve problems in collaboration with relevant stakeholders. Together with other team members and your manager, you will be responsible for increasing customer enrolment into the loyalty program, growing engagement and retention through omnichannel marketing strategies. Other responsibilities will include initiating projects, defining objectives, appropriate KPIs, involving relevant team members, tracking program performance and overall health of the loyalty program and individual campaigns.

You will help to connect the technical and business worlds as you design services that our users will love. Partnering with Product and Platform teams and ensuring the Loyalty program receives the necessary engineering and IT support for platform maintenance & new feature development will be part of your responsibilities. You will also work with Data&Analytics and Consumer Research teams to draw insights and propose actions from available data and consumer behavior tracking tools. You will organize and run new features tests and liaise with the Customer Care team to understand consumer sentiments.

You are guided by a consumer-centric approach, with a can-do attitude – you quickly spot and look for solutions in order to create a smooth end-to-end customer experience (both internal and external). It is essential that you have a bachelor's degree or equivalent in a related discipline, 2+ years of loyalty program management or equivalent experience including 5+ years of experience running marketing content development projects, analyzing and applying findings from consumer data, proficient with tools like JIRA, Wrike, MS Project, MS Office (PowerPoint, Excel) and great written and verbal communication skills. Fluency in English – both verbal and business writing skills are expected. A strong ability to multitask and take fast decisions independently as well as previous experience of lean and agile working methodologies are also desirable.

Join us, and let's connect the world
Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It's an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you're ready to unleash your potential to help drive change through bottom-up innovation, apply now.

We're a company on the move, and we want our people to grow and develop. You'll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

The annual gross base salary range is 32,744 – 53,911 EUR. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive an annual bonus that aligns with individual and company performance. Actual salaries will vary and are based on factors such as a candidate's qualifications, skills, and competencies. Salary is one component of the Western Union total compensation package, which includes short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few! The Recruiter will share other benefits specific to your location and role during the interview process.

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