Vice President Marketing
Vice President Marketing
Vice President Marketing
Track-POD
Vice President Marketing
Vice President Marketing

Vice President MarketingTrack-POD

Track-POD is looking for a VP of Marketing (Head of Demand Gen.) in Europe to join the Track-POD team. You will take pride in global expansion. Your responsibility will be to develop initiatives that will have a direct impact on inbound leads and our growth.


Why us?

Track-POD is a fast-growing SaaS company that has strong growth of revenue, offering one of the best Paperless&Contactless Delivery Management Software. Track-POD received numerous nominations as category leader from software review sites. It is rated as one of the best software by users around the world. Don’t take our word for it, read what our customers have to say on Trustpilot, Capterra, GetApp, and G2. We'd like to invite you to join us to grow together.


Track-POD has been named Category Leader on GetApp 7 times in the 2021 Software Market. Now, we're leading in all 7 logistics categories = the Top-rated Last-Mile Delivery Software products:

Route planning
Fleet management
Transportation management
Transportation dispatch
Food delivery
Courier software
Trucking software
https://www.track-pod.com/blog/category-leader-getapp/

Responsible for full-funnel business growth and marketing operations:

  • Build, plan and implement the overall digital marketing strategy
  • Manage lead generation (Acquisition / Lead Gen) and work for hand in hand with sales to continuously optimize the inbound funnel
  • Stay up to date with the latest technology and best practices in demand generation
  • Manage and oversee different digital marketing channels
  • Measure and manage online content, create a lead generation strategy with an emphasis on content marketing and SEM
  • Plan and manage SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Create and launch email blast campaigns to a target audience
  • Track SEO, PPC and Google Analytics data and make complex analysis
  • Achieve effective web-based marketing that allows the business to generate & sell leads
  • Anticipate sales performance trends
  • Organize and lead a marketing team

Requirements:

  • You are located in Europe
  • Ability to manage multiple projects at once
  • Proven track record of delivering results in a B2B/SaaS digital marketing role
  • 5 years of experience in developing and implementing digital marketing activities that generate a lot of leads
  • 5 years of hands-on experience with SEO, PPC, Google Analytics, CRM software, and marketing platforms for lead demand generation
  • Good knowledge and experience with online marketing tools and best practices, key metrics in B2B digital marketing
  • Experience with A/B and multivariate experiments
  • Content creation experience, strong skills in creating original content that targets a specific audience and meets company objectives
  • Sense of ownership and pride in your performance and its impact on the company’s success
  • Ability to collaborate with cross-functional teams
  • Strong analytical skills and data-driven thinking
  • Ability to analyze problems and create a solution
  • Strong drive for results

What we offer:

  • Ability to make a massive impact on the company's growth and success
  • Competitive salary with compensation 100-150K EUR per year
  • An office in Vilnius the option to work remotely anywhere
  • Exciting fast-paced global environment (we are shifting the global market!)

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