Assistant Manager, Customer Relationship Management (Marketing Automation)

Assistant Manager, Customer Relationship Management (Marketing Automation) – Vilnius, Lithuania

Are you a zealous all-around Marketing superstar with a passion for your work? Do you want to unleash your potential in a global Fintech company looking to move money for better?  Join Western Union as an Assistant Manager, Customer Relationship Management (Marketing Automation).

Motivated by our values: purpose driven, globally minded, and trustworthy & respectful

We're a FinTech that's using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We're a team of over 8,000 employees serving 200 countries and territories. We believe when money moves, better things happen.

Better requires process discipline and simplification

In this role, you will be responsible for the implementation and quality assurance of the marketing campaigns and automated lifecycle journeys thru owned channels globally: email, SMS, web, app. Your day-to-day activities will include hands-on execution of campaigns via marketing automation platforms (Salesforce Marketing Cloud/ Braze). You will be building customer segments based on defined criteria, setting up, testing, and completing quality assurance for marketing campaigns. You are expected to promote best practices with regional and local marketing stakeholders as well as constantly explore process improvement opportunities to optimize campaign efficiency and quality.

Here are some skills, attributes, and qualifications you will have:

• A university degree in a relevant field

• 3-5 years of experience in Marketing Automation, building/executing marketing campaigns (email/ SMS/ app/web)

• Being technology orientated and capable to work with multiple MarTech tools

• Knowledge of HTML/SQL (preferably intermediate/advanced)

• Strong knowledge of Customer relationship management (CRM) campaign optimization and performance measurement techniques

• A SFMC Email Specialist Certificate is a great advantage (if not in place, it will be required to complete it after joining WU)

• The ability to manage and prioritize multiple projects and tasks independently

• Strong analytical and problem-solving skills

• Positive attitude, excellent communication skills, and stakeholder management abilities

• Customer-centric thinking

• Fluency in written and spoken English

• Excellent MS Excel skills

Join us, and let's connect the world  

Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It's an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you're ready to unleash your potential to help drive change through bottom-up innovation, apply now.

We're a company on the move, and we want our people to grow and develop. You'll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

The annual gross base salary range is 25,808 – 50,354 EUR. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive an annual bonus that aligns with individual and company performance. Actual salaries will vary and are based on factors such as a candidate's qualifications, skills, and competencies. Salary is one component of the Western Union total compensation package, which includes short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few! The Recruiter will share other benefits specific to your location and role during the interview process.

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