Senior Specialist, Customer Relationship Management

Senior Specialist, Customer Relationship Management – Vilnius, Lithuania

Are you a zealous all-around Marketing superstar with a passion for your work? Do you want to unleash your potential in a global Fintech company looking to move money for better? Join Western Union as a Senior Specialist, Customer Relationship Management.

Motivated by our values: purpose driven, globally minded, and trustworthy & respectful

We're a FinTech that's using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We're a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen.

Better requires process, discipline, and simplification

In this role, you will be responsible for the implementation of the marketing campaigns and automated lifecycle journeys (email, SMS, web, app) via CRM/Marketing automation platforms (Salesforce/Braze) globally. Your day-to-day activities will include building customer segments (based on defined criteria), setting up, testing, quality assurance of the campaigns in the platforms, working closely with tdata analytics team on campaign measurement and contributing to campaign success by promoting best practices with regional stakeholders.

Here are some skills, attributes, and qualifications you will have:

• A university degree in a relevant field

• Minimum 3 years of experience in building/executing marketing campaigns (email/ SMS/ app/web)

• Being technology orientated and capable to work with multiple MarTech tools

• A SFMC Email Specialist Certificate is required

• Knowledge of HTML/SQL (preferably intermediate/advanced)

• Strong knowledge of Customer relationship management (CRM) campaign optimization and performance measurement techniques

• Strong analytical and problem-solving skills

• Positive attitude, excellent communication skills and ability to work in a multicultural environment

• Customer-centric thinking

• Fluency in written and spoken English

• Excellent MS Excel skills

Join us, and let's connect the world  

Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It's an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you're ready to unleash your potential to help drive change through bottom-up innovation, apply now.

We're a company on the move, and we want our people to grow and develop. You'll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

The annual gross base salary range is 21,409 – 39,669 EUR. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive an annual bonus that aligns with individual and company performance. Actual salaries will vary and are based on factors such as a candidate's qualifications, skills, and competencies. Salary is one component of the Western Union total compensation package, which includes short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few! The Recruiter will share other benefits specific to your location and role during the interview process.

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