400
Head of Marketing
Head of Marketing
Head of Marketing
Track-POD
Head of Marketing
Head of Marketing

Head of MarketingTrack-POD

Track-POD is looking for a Head of Marketing (Head of Demand Gen.) in Europe to build a world-class marketing team. You will take pride in global expansion. Your responsibility will be to develop initiatives that will have a direct impact on inbound leads and our growth.

Why us?

We have a very strong product with 90% inbound of which 30% are referrals, targeting last-mile delivery companies. We are already trusted by over 1000+ companies without any outbound efforts!
Track-POD received numerous nominations as category leader from software review sites. It is rated as one of the best software by users around the world. Don’t take our word for it, read what our customers have to say on Trustpilot, Capterra, GetApp, and G2. We'd like to invite you to join us to grow together.

Responsible for full-funnel business growth and marketing operations:

  • Build, plan and implement the overall digital marketing strategy
  • Manage demand generation (Acquisition / Lead Gen) and work for hand in hand with sales to continuously optimize the inbound funnel
  • Stay up to date with the latest technology and best practices in demand generation
  • Manage and oversee different digital marketing channels
  • Measure and manage online content, create a demand generation strategy with an emphasis on content marketing and SEM
  • Plan and manage SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Create and launch email blast campaigns to a target audience
  • Track SEO, PPC and Google Analytics data and make complex analysis
  • Achieve effective web-based marketing that allows the business to generate & sell leads
  • Anticipate sales performance trends
  • Organize and lead a marketing team

Required Hard Skills:

Advanced Copywriting - SEO & SEM
Advanced Link Building Techniques
Advanced B2B Content Development
Advanced Content Distribution
Keyword Research & SERP Analysis
Account-Based Marketing
Advanced PPC campaign
Landing Page Optimization
Testing & Growth Experiments
YouTube SEO

Requirements:

  • You are located in Europe
  • Ability to manage multiple projects at once
  • Proven track record of delivering results in a B2B/SaaS digital marketing role
  • 5 years of experience in developing and implementing digital marketing activities that generate a lot of leads
  • 5 years of hands-on experience with SEO, PPC, Google Analytics, HubSpot, and marketing platforms for lead demand generation
  • Good knowledge and experience with online marketing tools and best practices, key metrics in B2B digital marketing
  • Experience with A/B and multivariate experiments
  • Content creation experience, strong skills in creating original content that targets a specific audience and meets company objectives
  • Sense of ownership and pride in your performance and its impact on the company’s success
  • Ability to collaborate with cross-functional teams
  • Strong analytical skills and data-driven thinking
  • Ability to analyze problems and create a solution
  • Strong drive for results

What we offer:

  • Ability to make a massive impact on the company's growth and success
  • Competitive salary with compensation starts at 7K EUR (Gross)
  • Office in Vilnius with free parking
  • Work with world-class SaaS salespeople
  • A chance to join a fast-growing tech company
  • A great international team to work with and the chance to bring our exciting technologies to a new level for the market

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