Assistant Manager, Marketing (Owned channels and SEO)

Assistant Manager, Marketing (Owned channels and SEO) – Vilnius, Lithuania

Are you an ambitious content strategist, excited to drive growth initiatives across digital channels? Do you want to work for a market shaper company where you would oversee and set a footprint in digital marketing of EU and CIS countries? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as an Assistant Manager, Marketing.

Western Union powers your pursuit.

As an Assistant Manager in the Go-to-Market team, you will drive the development and implementation of content marketing and SEO strategies across Europe to meet our registration, customer acquisition, retention, and revenue targets. You will be comfortable analyzing and using data to recommend robust marketing initiatives. You have worked on content development and optimization projects and have an interest in cross-channel campaigns which include website personalization and optimization.

Role Responsibilities

• Devising strategies to drive online traffic to the company website and improve conversion rate ensuring great user experience.

• Creating organic growth frameworks including SEO and ASO, liaising, and executing across the region.

• Web Analytics and Reporting – website performance, site analytics, mobile attribution.

• Responsible for content strategy as well as managing relationships with internal and external stakeholders.

• Planning, development, and execution of acquisition initiatives including SEO and CRO implementing website messaging and promotion as part of local marketing strategy.

• Collaborating with specialist agencies and internal teams to deliver high-standard advertising and interactive content.

• Working with the internal CRM/DCO team and coordinating cross-functional omnichannel integrated projects.

• Managing implementation, tracking, and measurement of complex CRO initiatives including multi-platform tracking solutions (technical knowledge about tracking parameters and how to test these).

• Strong attention to detail and delivery of regular reports of content performance, including web/App analysis, evaluation of KPIs and ways to optimize future activities.

• Growing and learning whilst sharing what is working and what is not with team members from all over the world.

Role Requirements

• University degree in a relevant field.

• 3+ years of content marketing and developing experience.

• Proficient SEO knowledge and expertise (onsite and offsite).

• Skills and experience across Owned Channels.

• Research or analytics experience, extensive knowledge in web analytics and channel attribution that reaction-driven driven recommendations.

• Strong organizational and project management skills to be able to put ideas into a roadmap, drive initiatives and coordinate with stakeholders.

• Ability to analyze and draw recommendations for SEO/SEA holistically.

• Deep knowledge of web optimization and UX best practices.

• Interest in web/app innovations and best practices.

• Strong communication and interpersonal skills that span cultural differences.

• Ability to work in a fast-paced environment.

• Strong executive presence and communication skills.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company — transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com.

Salary

The monthly gross base salary range is 2283 - 3541 EUR. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive an annual bonus that align with individual and company performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Lithuania-specific benefits include:

• Work from abroad possibility

• Extra days off

• Volunteering activities

• Discounts and special offers

• Referral program

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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