The D2C Activation Executive (to be based either in Vilnius or Kaunas) will focus on delivering a flawless, cohesive and unique execution of the Activation strategy for all of our Client's brands and across all relevant on-the-ground touchpoints (e.g. owned & sponsored events, Pop-up concepts, Festivals, 121 activations across major Key Accounts). This role takes over drafting a compelling D2C concept (close cooperation with Shopper Marketing Agency), as well as managing the execution (indirect supervision of agency team) and reporting the results.

Your main responsibilities will be:

• Lead own Experience & Sales driven D2C projects based on business & brand objectives (e.g. Pop-up concepts, owned events, sponsored events, 121s); leading activations through proper management of external shopper marketing agency resources (agency hosts and hostesses teams working across 5 main cities in Lithuania) - training teams' supervisors, transferring company knowledge, deciding which outlets to focus on, controlling ROI and introducing corrective actions to make sure our Client can skyrocket sales
• Develop and recommend effective, creative and innovative D2C ideas for brand’s experiences
• Ensure the on-time in-full D2C project delivery including a result-driven coordination of external agencies
• Steer and monitor each piece of assigned D2C activities, evaluate learnings and opportunities to amplify quantitative & qualitative KPIs
• Act as single point of contact for assigned D2C projects from kick off through execution to completion incl. close collaboration with internal stakeholders (Digital, Portfolio & Brand Marketing teams)
• Manage external agencies and vendors, including contract negotiation, KPI planning and evaluation
• Support the definition of future D2C activation requirements